SECRET 8SOCIAL VALIDATION

A wise man learns from the experience of others, a fool by his own.

—LATIN PROVERB

THE GOOD GIG

Have you checked your “event feed” lately? You’ll find your own personal event feed via a Facebook app from online ticketing service Ticketmaster. The app lists upcoming events you might like to attend based on the events and music that you and your friends like and listen to on Facebook. And, of course, the app lets you buy tickets for those events. The app filters by location and popularity, and, of course, supports in-app purchasing of e-tickets. The Ticketmaster app is social, personal, and a glimpse into the future potential of social e-commerce. And it’s built around the powerful concept of “social validation.”

COMMERCE ...

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