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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Paul Marsden, Paul Chaney

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SECRET 13DELIVER ZMOTS

The secret to marketing success is no secret at all: Word of mouth is all that matters.

—SETH GODIN

MARLEY

Zoe has just seen Marley, the 2012 movie directed by Kevin Macdonald (State of Play, The Last King of Scotland, and Touching the Void) documenting the life story of musician, revolutionary, and legend, Bob Marley. Zoe went to see Marley not in a movie theater but on Facebook. Marley was the first movie to be released simultaneously on the movie’s Facebook page and in traditional theaters.

Interestingly, Zoe heard about Marley in a rather traditional way, through traditional advertising: specifically, posters on the subway. But that wasn’t why she decided to see the movie. The reason she saw it was because she received ...

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