SECRET 19GET RATED. GET REVIEWED.
Your most unhappy customers are your greatest source of learning.
Jean doesn’t trust advertising. She’s been overpromised and underdelivered dozens of times. Instead, she trusts recommendations from friends and the opinions of others like herself—fellow customers. This is why she refrains from making a purchase without first reading what others have to say via online ratings and reviews.
Recently, she considered seeing the movie The Hunger Games at her local theater. It had been heavily advertised and highly touted, but Jean wanted to see what others who had already seen the film had to say, so she visited the movie review site Rotten Tomatoes.
Jean quickly parsed through reviews written ...
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