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The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

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CHAPTER 5IBM—Making Connections One Employee at a Time

One common trait found among the companies we interviewed was their progressive stance on adopting new technologies and business models a little ahead of the curve. In the mid-1990s, many Internet networking practices began to take root in our culture. Several companies responded with fear, implementing a variety of rules, programs, and procedures designed to prevent employees from using the web while at work. IBM took a different route, choosing instead to adopt a permissive stance.

IBM trusted employees to use the web not just responsibly, but as a tool for day-to-day tasks. To some outsiders, it may have appeared that IBM was taking a big risk by granting employees so much latitude. However, ...

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