Skip to Main Content
The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

CHAPTER 7How Dell Learned to SMaC-U into Social Success

The employees of Dell, Inc. have a long history of using the web as a strategic business tool. The brand was an early pioneer in e-commerce, first opening its doors to cyberspace in 1996. Even early on, the customer experience was central to the brand’s philosophy, as evidenced by the first-of-its-kind program to allow customers to custom configure their own PCs online. Adopting the social web as a tool for doing better business has always been a natural fit for the brand, whether for assisting customers or for managing the company’s supply chain and inventory.

To the employees at Dell, a social brand maintains social media as a core competency across the business and engages its customers ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Social Customer Experience: Engage and Retain Customers through Social Media

Social Customer Experience: Engage and Retain Customers through Social Media

Dave Evans, Joe Cothrel

Publisher Resources

ISBN: 9780071816410