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The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

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CHAPTER 8How Cisco Built a Powerful Employee Network

Cisco has a somewhat unique place on our roster of case studies, considering that the company has been in the business of connecting employees through integrated systems and networks from the very beginning of its existence. Social is very much in the company’s DNA. In the early 1980s, the company’s founders, husband and wife Len Bosack and Sandy Lerner, found they could not share emails with each other from their respective buildings on the Stanford University campus. Though the two worked in relatively close proximity to each other at the same organization, networked systems in the early 1980s still had a lot of bugs to work out. As the company says on its website, “A technology had to be ...

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