Skip to Content
The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

CHAPTER 8How Cisco Built a Powerful Employee Network

Cisco has a somewhat unique place on our roster of case studies, considering that the company has been in the business of connecting employees through integrated systems and networks from the very beginning of its existence. Social is very much in the company’s DNA. In the early 1980s, the company’s founders, husband and wife Len Bosack and Sandy Lerner, found they could not share emails with each other from their respective buildings on the Stanford University campus. Though the two worked in relatively close proximity to each other at the same organization, networked systems in the early 1980s still had a lot of bugs to work out. As the company says on its website, “A technology had to be ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Barry Libert

Publisher Resources

ISBN: 9780071816410