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The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

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CHAPTER 11How Acxiom and Domo Are Leading the Charge

We came across a wealth of inspiring stories while working to better illuminate the social employee journey at brands across the globe. The brands in this chapter are making great strides in their social employee initiatives, and deserve recognition for their efforts. Whether it’s the PACT at Acxiom or the #domosocial program at Domo, these brands help to further illustrate a crucial point in the social branding process. Chiefly, brands must find their own way so it can be discovered what works best. While we have learned that most of the brands we spoke to applied the same general philosophies and guiding rules while making the transition to social, the specific details governing them tend ...

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