Skip to Main Content
The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

CHAPTER 11How Acxiom and Domo Are Leading the Charge

We came across a wealth of inspiring stories while working to better illuminate the social employee journey at brands across the globe. The brands in this chapter are making great strides in their social employee initiatives, and deserve recognition for their efforts. Whether it’s the PACT at Acxiom or the #domosocial program at Domo, these brands help to further illustrate a crucial point in the social branding process. Chiefly, brands must find their own way so it can be discovered what works best. While we have learned that most of the brands we spoke to applied the same general philosophies and guiding rules while making the transition to social, the specific details governing them tend ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Social Customer Experience: Engage and Retain Customers through Social Media

Social Customer Experience: Engage and Retain Customers through Social Media

Dave Evans, Joe Cothrel

Publisher Resources

ISBN: 9780071816410