Skip to Main Content
The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

CHAPTER 15How Content Marketing Empowers Social Employees

Today’s brands have content marketing on their minds. This rapidly proliferating social strategy has become all the rage in both B2B and B2C communities, and it’s not hard to see why. The currency of the empowered consumer is content—helpful how-to videos, interviews with industry thought leaders, incisive blog posts—and marketers are falling over themselves to get in on the action.

What makes content marketing so powerful? Where do we start? Content marketing fosters conversations, not monologues. It inspires engagement, not impatience. It builds communities, not faceless customers.

Content marketing, in other words, is not your grandfather’s marketing strategy.

Great content is contagious. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Social Customer Experience: Engage and Retain Customers through Social Media

Social Customer Experience: Engage and Retain Customers through Social Media

Dave Evans, Joe Cothrel

Publisher Resources

ISBN: 9780071816410