Mark and Cheryl Burgess show real-world examples of how social is fundamentally changing brands. An important read for the legions of newly minted social employees eager to jump into the fray and start making an impact.
—Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and coauthor, The Dragonfly Effect
In today’s socially connected world, companies have to leverage their internal talent in order to drive business results. The Social Employee will help any company become more social, relevant, and innovative.
—Dan Schawbel, bestselling author of Me 2.0 and Promote Yourself and columnist for TIME and the Wall Street Journal
Anyone struggling to harness social media will want to read this ...