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The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

Praise for The Social Employee

Mark and Cheryl Burgess show real-world examples of how social is fundamentally changing brands. An important read for the legions of newly minted social employees eager to jump into the fray and start making an impact.

Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and coauthor, The Dragonfly Effect

In today’s socially connected world, companies have to leverage their internal talent in order to drive business results. The Social Employee will help any company become more social, relevant, and innovative.

Dan Schawbel, bestselling author of Me 2.0 and Promote Yourself and columnist for TIME and the Wall Street Journal

Anyone struggling to harness social media will want to read this ...

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Publisher Resources

ISBN: 9780071816410