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The Social Employee: How Great Companies Make Social Media Work
book

The Social Employee: How Great Companies Make Social Media Work

by Cheryl Burgess, Mark Burgess
August 2013
Beginner content levelBeginner
288 pages
6h 31m
English
McGraw-Hill
Content preview from The Social Employee: How Great Companies Make Social Media Work

FOREWORD

In an age where social media rips the covers off the behind-the-scenes aspects of business, leading brands are realizing the importance of encouraging their employees to develop social voices. Bringing a human face to institutional brands, social media can help companies communicate within their own employee bases, connect with interested customers, and cultivate other key stakeholders as never before. It is a two-edged sword, but given that it is undeniably here, now, social media must become a critical piece of a brand’s arsenal—not just as a general way to connect with fans, but as a way to increase the surface area of communications throughout their rank and file, as well as with the external world.

Mark and Cheryl Burgess’s premise, ...

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Publisher Resources

ISBN: 9780071816410