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The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

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GLOSSARY

Baby Boomer: A generational group of people born roughly between the years of 1946 and 1964. Because of their age, this generation generally comprises management and executive-level positions today. (See also: Digital Immigrant, GenXer, Millennial)

Big Data: A term used to describe the unprecedented abundance of data that has arisen as a result of the digital age. Data capture techniques through websites and social platforms produce data points at such a rate that many businesses struggle to both store and process the information.

Blue Focus Marketing Möbius Model™: A nonlinear model of social engagement between employees, customers, and prospects. The Mobius strip represents a 360-degree continuum for social communication inspired by ...

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