The Social Employee: How Great Companies Make Social Media Work

INTRODUCTION

You never quite know where the current is going to take you. In 2010, we founded Blue Focus Marketing with a simple purpose: to help brands focus on building profitable relationships and growing their business through social media engagement. Even at that time, social media tools for business and communication were already beginning to redefine every industry with which they came into contact. So powerful, so pervasive was social media’s forward movement that it began to take on a certain amount of inevitability. Whereas a few years prior, social media presented itself simply as a possible future, by 2010 it had become increasingly apparent that it was the future.

Unfortunately, everywhere we looked, brands were swimming against ...