O'Reilly logo

The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INTRODUCTION

You never quite know where the current is going to take you. In 2010, we founded Blue Focus Marketing with a simple purpose: to help brands focus on building profitable relationships and growing their business through social media engagement. Even at that time, social media tools for business and communication were already beginning to redefine every industry with which they came into contact. So powerful, so pervasive was social media’s forward movement that it began to take on a certain amount of inevitability. Whereas a few years prior, social media presented itself simply as a possible future, by 2010 it had become increasingly apparent that it was the future.

Unfortunately, everywhere we looked, brands were swimming against ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required