August 2014
Beginner
328 pages
6h 24m
English
Around the world, time and again research into social media and leadership reveals the same insights:
This book delivers on those needs. Starting with powerful evidence from the best global consultancies on the magnitude of the multi-trillion-dollar connected economy, it separates the myths from the facts and provides a practical guide for professionals to move forward and capitalise on its opportunities.
Reading The Social Executive will arm you for social engagement and the digital economy by showing you how to: