Achieving Equitable Impact Through Your Business Model

If you want to make an equitable impact that lasts, you will have to make certain that what you do is the “main course” of your business, and not a “side dish.” This is critical because if it’s merely a side dish, your customers will smell it, call out your BS, and you’ll be seen as inauthentic and miss out on the benefits of doing well BY doing good.

What follows is a personal story to show the importance of authenticity. In my day job at CapEQ, I have the privilege of working with different types of entrepreneurs and businesses around the country who are trying to grow their businesses ...

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