The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good

  CONCLUSION  

Changing How YOU Do Business

I began my career before everyone had a cellphone or an email address. I didn’t own a computer, and, at the office, I worked at a big, clunky desktop. Many of my bosses and higher-ups didn’t use computers, even though I was working for the industrial giant, GE, within its “eBusiness” division. Computers and the internet were so new that some departments used the internet; others did not.

Back then, an “e” business was shorthand for something innovative. It signaled a changing economy and a whole new way to sell products and make money. eBusiness and e-commerce were the hot new thing, with seemingly limitless potential and opportunity for business growth. Investors couldn’t get enough of these online ...