Chapter 4DEVISING A WORKABLE SOLUTION
You may be wondering why it took so long to get to generating innovative solutions in a book on innovation. As the title of this chapter indicates, we are looking for a workable solution; therefore, it is imperative to obtain all the right inputs at the start—before ideas are generated. At Strategyn we often explained to our students and clients that starting with ideas first is like trying to solve a simultaneous equation by guessing the answer. Take equations such as 2X + Y = 3 and X − Y = 4 and try to solve it by guessing that X = 2 and Y = 1, and that X = 5 and Y = 3. This could go on forever. Such a task would take an extraordinary amount of time and, worse yet, it is very possible that after all that ...
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