O'Reilly logo

The Social Media Strategist: Build a Successful Program from the Inside Out by Christopher Barger

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

AFTERWORD

If there’s one thing you can bet the farm on with your social media program, it’s that you’ll be thrown plenty of curveballs. I offer myself as support of this maxim.

When I began developing this book and for most of its writing, I led social media at General Motors. I fully expected to be in that position at the time of its release and at the time when you were reading it. Three weeks before I finished the first draft of the book, however, an opportunity arose to join an agency I’ve always greatly respected—Voce Communications—and I jumped at the chance. And suddenly the guy who was writing a book based on the premise that those outside a big organization often don’t understand the challenges inherent in executing social media at such ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required