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The Social Media Strategist: Build a Successful Program from the Inside Out by Christopher Barger

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CHAPTER 5DEAL BREAKERS

On the hit TV show “30 Rock,” Tina Fey’s character, Liz Lemon, doles out relationship advice on TV shows and even lands a book deal around a single catchphrase: “That’s a deal breaker!” The phrase is used to highlight a trait or behavior that is so significant that it outweighs any positive aspects of a relationship or friendship and requires ending things or cutting things off. “If your boyfriend is over 30 and still wears a name tag to work—that’s a deal breaker.” “If your man has to sneak you into his house at night to avoid his mother—that’s a deal breaker.” “Your man leaves in boxers but comes home in briefs—that’s a deal breaker.” Fey’s dry, no-nonsense delivery of the line “Deal breaker!” made for big laughs and ...

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