The Social Media Strategist: Build a Successful Program from the Inside Out

CHAPTER 5DEAL BREAKERS

On the hit TV show “30 Rock,” Tina Fey’s character, Liz Lemon, doles out relationship advice on TV shows and even lands a book deal around a single catchphrase: “That’s a deal breaker!” The phrase is used to highlight a trait or behavior that is so significant that it outweighs any positive aspects of a relationship or friendship and requires ending things or cutting things off. “If your boyfriend is over 30 and still wears a name tag to work—that’s a deal breaker.” “If your man has to sneak you into his house at night to avoid his mother—that’s a deal breaker.” “Your man leaves in boxers but comes home in briefs—that’s a deal breaker.” Fey’s dry, no-nonsense delivery of the line “Deal breaker!” made for big laughs and ...