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The Social Media Strategist: Build a Successful Program from the Inside Out by Christopher Barger

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CHAPTER 8A SOLID SOCIAL MEDIA POLICY

One of the most popular comic strips of the past 20 years has been Scott Adams’s Dilbert. A merciless skewering of corporate culture, Dilbert pokes fun at the mundane, contradictory, and maddening aspects of office life in America today. Just about everyone who works in the office of an organization employing more than 20 people has a favorite Dilbert strip clipped from the newspaper and pinned on the cube wall.

Few subjects are as Dilbert-worthy as policies. (In fact, one of my very favorite Dilbert strips refers to the need to develop a procedure for creating policies, which generates a question about the policy on creating procedures, resulting in the entire team’s looking for a white paper on policies ...

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