The Social Media Strategist: Build a Successful Program from the Inside Out

INTRODUCTION

If there’s one thing you can count on in life, it’s the bandwagon. You can see it everywhere, in almost every aspect of culture. On television, whenever one network finds a hit series, you can count the weeks until the other networks come out with something similar. (Witness the explosion of reality TV, for example.) In football, when a team wins the Super Bowl with a particular style of play, you can be assured that next season another team or two will be running similar offenses. Have you ever noticed how a team suddenly gets more fans when it starts to win? We all know people who discovered their “lifelong love” of the Boston Red Sox in 2004 or bought Miami Heat jerseys as soon as LeBron James, Dwyane Wade, and Chris Bosh signed ...