The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Chapter 26. Photo

If a picture is worth a thousand words, what is the value of being able to sort, organize, and share photos with colleagues and customers in your network? The tools profiled in this chapter all have that capability in common. For anyone who thinks that photo sharing may have more appeal to families on vacation than the serious business user, everyone from architects and auto mechanics to zip line manufacturers and zoologists have used one of these applications in their work-a-day worlds. Sometimes seeing really is believing.

This chapter introduces you to the following companies, tools, and applications:

• Flickr

• Photobucket

• Picasa

• Radar.net

• Slide

• SmugMug

• Twitxr

• Zooomr

As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.

Flickr

Company Name:	Flickr (associated with Yahoo!)
URL:	www.flickr.com
Location:	Sunnyvale, California, United States
Founded:	2004
Employees:	36
Revenue Model:	Advertising and pro accounts
Fees:	Free; pro accounts: $24.95/year
Tagline:	Share your photos. Watch the world.

What Is It?

Flickr's mission is to help users get their visual content out to their intended audience via the Web, mobile devices, e-mail, the Flickr web site, RSS feeds, outside blogs, or any other technological method that may be developed. ...