Think of microblogging as a cross between blogging and text messaging. Companies such as Cisco, Jet Blue, and Whole Foods have used the microblogging tool Twitter to communicate with employees, vendors, and customers. NASA used Twitter to announce that the Phoenix Mars Lander had discovered what appeared to be ice on Mars. CNN uses Twitter to field instant feedback from their viewers, feedback that they then post on the CNN web site and even share on air. Not surprisingly, both the Republican and Democratic parties made extensive use of microblogging during the 2008 presidential campaign to communicate and collaborate with campaign workers and supporters.
Because microblogging can be done from a computer or cell phone, these tools offer businesses in particular a versatile way to interact with employees and customers. This chapter introduces you to three companies in this category:
As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.
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Plurk is a themed instant messaging service ...