Chapter 30. Livecasting

Livecasting is a category of social media tools that enables you to broadcast live video and audio streams to your network. The tools have gained the greatest notoriety from a group of young, inhibition-free "lifecasters" who have used mobile cameras to broadcast every moment of their daily lives to growing audiences of viewers who are helping take reality television to the next level. Livecasting also includes Internet-radio applications. For businesses, these applications have a variety of uses on the communication, collaboration, entertainment, and education fronts.

This chapter introduces you to the following companies, tools, and applications:

  • BlogTalkRadio

  • Live 365


  • SHOUTcast

  • TalkShoe

As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.


Company Name:




New York, New York, United States





Revenue Model:

Advertising and a white-branded product


Free at this time


The best shows from around the Web on any subject

What Is It?

BlogTalkRadio (BTR) is a social network application that allows people to easily and quickly host their own online radio show. BTR provides robust production capabilities, such as ...

Get The Social Media Bible: Tactics, Tools, and Strategies for Business Success now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.