If you haven't used an Internet search engine in the last 10 years, you're part of an extremely small minority of people in business. In the late 1990s, search engines focused on text. With the advent of Web 2.0, search engines and the sophisticated algorithms that drive them have become more sophisticated, but so have the needs of searchers. The ability to search and easily locate a variety of content on the web represents a tactical advantage to your business.
This chapter introduces you to the following companies, tools, and applications:
As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.
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Previously known as Podzinger, EveryZing is considered a "media merchandising platform, which is actually a search publisher's solution that can make all audio and video content searchable, indexable by the major search engines via the text transcripts." EveryZing provides "time-coded and full linkable transcripts, graphic indicators of ...