Chapter 37. Mobile

The folks at American Express reminded us for years, "Don't leave home without it." For many of us, the mobile phone may not be more important than a credit card, but you probably don't want to be without either for too long. Like it or not, you're living in a world of digital convergence where your iPhone, BlackBerry, or similar device functions not only as a phone but as an operational control center for your business.

Many of the social media tools in the ecosystem function just as well with your cell phone as they do with your computer—some even better with a cell phone. Mobile is a rapidly growing category, and this chapter profiles the following tools and applications:

  • airG

  • AOL Mobile

  • Brightkite

  • CallWave

  • Jott

  • Jumbuck


As you read each profile, keep in mind that its fe0atures and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.


Company Name:




Vancouver, British Columbia, Canada





What Is It?

The airG service "is a global community service made available to end users through different mobile service providers." Customers of included service providers have access to an instant community network based on their interests and demographics.

How Can It Be Used?

"The mobile phone has proven to be a ...

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