Chapter 38. Interpersonal

The tools in this chapter have a common thread: they all were designed to facilitate people-to-people communication and collaboration. To those who consider themselves social media savvy, many of these tools don't belong in the social media ecosystem, but if you're in the business of managing people, processes, or products, you need to be aware of this important category. If your business has a strong customer focus, this category is one of the top five or six most important categories in this book.

This chapter introduces you to the following companies, tools, and applications:

  • Acrobat Connect

  • AOL Instant Messenger

  • Go To Meeting

  • Apple iChat

  • Jott

  • Meebo

  • Skype

  • WebEx

As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.

Acrobat Connect

Company Name:

Adobe Inc.



San Jose, California, United States


Adobe Systems 1982



Revenue Model:

Software sales/upgrades


Free trial; software purchase or monthly subscription

What Is It?

Acrobat Connect is the Adobe Systems Inc., solution for reaching a disseminated workforce or audience. Adobe markets Acrobat Connect as easy-to-use software that "can help break through technology barriers by letting virtually anyone participate ...

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