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The Social Media Bible: Tactics, Tools, and Strategies for Business Success by David K. Brake, Lon Safko

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Chapter 41. The ACCESS Model

This chapter explains how to:

  • Incorporate the ACCESS model into your strategic plan.

  • Create audience personas for your community.

  • Develop and validate the concept behind your content.

  • Assess your competition.

  • Validate the execution of your concept.

  • Make social media a part of your success formula.

  • Assess your concept's sales viability.

ACCESS is an acronym whose letters stand for: Audience, Concept, Competition, Execution, Social Media, and Sales Viability. It is an integrated model for validating your content and for building a dynamic community around that content. The ACCESS model was developed by Content Connections and is used by consultants and project directors at that company as a methodology for helping clients create and promote their content. You might think of it as the company's secret sauce. It is adapted and presented here with the permission of Content Connections LLC.

Meanwhile at the Movies

Spiderman 3 was the top-grossing film in the United States and Canada in 2007, bringing in just over $336 million in box office revenue. Rounding out the top 10 films were Shrek the Third ($321 million), Transformers ($319.1 million), Pirates of the Caribbean: At World's End ($309.4 million), Harry Potter and the Order of the Phoenix ($292 million), The Bourne Ultimatum ($227.5 million), 300 ($210.6 million), Ratatouille ($206.4 million), I Am Legend ($206.1 million), and The Simpsons Movie ($183.1 million). At the other end of 2007 revenue spectrum was

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