This book is a comprehensive guide to an important topic that is impacting your business, your customers, your coworkers, and everyone connected to them. That topic is social media, also referred to as Web 2.0 at times. We hope you can use this book to accomplish three of the most important goals in business:
Increase your revenues.
Improve your profitability.
Ensure that you remain relevant, competitive, and alive in your industry.
If you own, manage, work for, or invest in a business of any kind—this book is for you. If you collaborate with coworkers to solve problems or create systems, services, or products that make your organization more competitive or more valuable to shareholders—this book is for you. If getting more customers or selling more to current customers is important to your business—this book is for you.
Using the systematic approach presented in this book you can learn how to:
Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment.
Determine which social media tactics you should be using with your customers and employees.
Evaluate and categorize the tools and applications that constitute the rapidly evolving Social Media Ecosystem.
Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy.
Do a social media SWOT analysis inside your company to improve internal operations and outside your company to ...