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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko

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Chapter 7. The Ubiquitous Blog

What's in It for You?

Scientists, psychiatrists, psychologists, and counselors have known for a long time of the therapeutic benefits that accompany writing about personal experiences in a diary or journal. Blogs provide a convenient tool for writing about your individual thoughts and activities. Research shows that journaling improves your memory, sleep—and now, maybe even your bottom line.

In the twentieth century, professional reporters and publishers decided what the news was and determined how the public saw it. Though we might still have some professionals making these decisions in the twenty-first century, we now have personal reporters and publishers—more than 50 million of them—who bring our news to us on a daily basis.

Although communication is—and always has been—a two-way process, the methods of communication to prospects and customers has changed dramatically over recent years. The use of social media digital tools have allowed for less reporting and more conversation. The web log, or blog, is the easiest and most effective way to provide a conduit for this type of communication. Blogs create communication, and communication builds trust—and blogs are completely free to build and access. In fact, in the year 2006, bloggers and other contributors to user-generated content were the reason that Time magazine named their "2006 Person of the Year" . . . "You."

Back to the Beginning

The term blog derives from web log, which is simply another word ...

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