The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition

Chapter 27. Video

If a picture is worth 1,000 words, then at 25 frames (pictures) per second, video adds up to 1.5 million words per minute! That's why everyone loves video!

Video is the overall preferred medium of choice for relaying information. After a hard day at work, do you pick up a book, turn on the radio, or settle down in front of the television for a good movie or uplifting sitcom? Most likely we turn to the television to coast through some nightly brain candy.

People love video because it's the next best thing to being in the same room with the person sharing their knowledge and experiences. You can hear the words, see the images they convey, and also watch and become involved in the scene that is taking place at that moment. We can see what the author is explaining, and become emotionally involved in the scene. We can hear the actors' inflections while experiencing their facial expressions and body language. It is estimated that 55 percent of all communication comes from body language, while 38 percent from voice, and only 7 percent from the words themselves.

YouTube currently hosts more than 120,000,000 videos with 200,000 more being added every day. If you were to view all of the videos that YouTube had to offer, it would take you more than 600 years. More than 200,000,000 are viewed every day. YouTube has officially become the second largest search engine on the planet. There is good reason for that. People, your customers, and prospects all love video.

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