Digg
Digg (see Figure 6-7) is the most popular social news site and the standard by which all others are measured. It is the most well-known site of its kind, and although it has made great strides to include nongeeky news, its core users are now and always have been twentysomething male techies. When a story reaches the Digg front page, it appears at the top of a chronological list and is pushed farther down the page as newer stories are promoted. Because Digg is so active, a story will appear on the front page for only a few hours.
Digg's negative voting comes in the form of buries. The number of negative votes is not shown, and the exact weight of a down vote compared to an up vote is unknown. The site is home to a boogeyman of sorts in the mythical "bury brigade," a supposedly organized group of users who bury any stories they don't like. Common targets are those that support organizations or topics disliked by the community, such as Microsoft or marketing.
Figure 6-8. Submitting a link to Digg is fast and easy.
If your content is not standard geek fare, you can still get on the front page of Digg by spinning your content with a technical angle. If your business is house painting, you can write an article about the 10 best ways to paint the Digg logo on the side of a building; if you sell furniture, try collecting pictures of geeky office fixtures. Be cautious with this tactic, as ...
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