November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing BookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Monitoring
Whether you're a local business or an international brand, chances are good that people are already talking about you on the Web. But before you can get involved in those conversations, you have to start listening. You can't respond if you don't know what is being said, where it is being said, and who is saying it. Monitoring social media is an ongoing process, and you should use multiple systems to be sure nothing slips through the cracks—the right (or wrong) story can come from anywhere and blow up in your face. You don't want to get caught off guard.
The first tools you should be using allow you to search for your name, business name, and product names; you should then subscribe to the search results via RSS. Set up an account on Google Reader (or your feed reader of choice) with these feeds, and check the account once or twice a day. For simplicity, I mashed up all the sources in the following list using Yahoo! Pipes, so you can just enter your keyword into the form at http://pipes.yahoo.com/danzarrella/monitoring and subscribe to one RSS of the results. Do this once for each word you'd like to monitor. I recommend your company name, your product names, your name, and key employees' names.
Technorati Search
IceRocket Blog Search
Google News Search
Twitter Search
Google Video Search
Digg Search
BoardReader.com Search
BoardTracker.com Search
SocialMention.com "All" Search
Reddit Search
BackType Blog Comment Search
Figure 10-1 shows the results I received after entering the keyword ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.