Chapter 1
WHY EVERY ORGANIZATION NEEDS A SOCIAL MEDIA POLICY AND COMPLIANCE MANAGEMENT PROGRAM
From Twitter and Facebook to YouTube, blogs, smartphones, and tablet PCs, employees’ access to the web—and employers’ exposure to potentially costly and protracted risks—is greater today than ever before. Whether responding to customer inquiries via Twitter, posting coupons on Facebook, building brand awareness on blogs, or conducting product demonstrations on YouTube, the business community’s ever-growing social media use dramatically increases organizations’ exposure to potential lawsuits, regulatory violations, security breaches, mismanaged business records, productivity drains, netiquette nightmares, public relations disasters, and other electronic ...
