Chapter 5

PRIVACY, SECURITY, AND SOCIAL MEDIA

WHAT EVERY EMPLOYER—AND USER—SHOULD KNOW

As everyone knows by now, there is no privacy on the public web. Nonetheless, employers are obligated—for legal, regulatory, and business reasons—to protect corporate secrets, safeguard consumers’ personal data, and secure patients’ private health information from loss, theft, or exposure to unauthorized parties via social media, email, or other electronic business communication tools.

Thanks to the pervasive use of web 2.0 and social media to communicate with customers, collaborate with coworkers, and conduct company business, the job of shoring up security risks is becoming increasingly challenging for business. No wonder 72 percent of information technology ...

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