Chapter 9


Before committing your organization’s formal social media policy and procedures to writing, you’ll want to conduct a clear-eyed, comprehensive review of all the social networking–related risks and challenges, laws and regulations, opportunities, and benefits facing your business, employees, customers, prospects, and other audiences with whom you currently communicate—or hope to reach—via external social networking sites, private enterprise-grade networking and collaboration tools, and smartphones and other mobile devices. In other words, conduct a social media policy and procedures audit to determine the shape your workplace social media compliance management program should take, along with the risks ...

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