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The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks by Nancy Flynn

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Chapter 10

WRITING EFFECTIVE SOCIAL MEDIA POLICIES

Although online tools and technologies will continue to evolve, one fact of strategic electronic compliance management will never change. Best practices always have—and always will—call for the establishment and enforcement of well-written acceptable use policies (AUPs) designed to maximize compliance with legal, regulatory, security, and organizational rules—while minimizing risks to business and individual users.

Regardless of your organization’s industry, size, or status as a public or private, regulated or unregulated entity, you must impose AUPs governing all forms of electronic business communication, including social networking and web surfing, blogging and mobile blogging, photo sharing ...

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