The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks

Chapter 11

CONTENT RULES ARE CRITICAL TO COMPLIANCE

The rapid-fire adoption of social networking and an overall increase in online activity (business and personal) have ushered in a “new era” of web-related risks, including litigation, regulatory violations, security breaches, and public relations nightmares, among others. In the age of social media, blogs, and other web 2.0 applications, millions of workers worldwide are busy conversing and collaborating with online contacts, followers, and “friends” anytime, anywhere, and about anything.

Consequently, workplace lawsuits, regulatory audits, and bruised brands are no longer restricted to inappropriate email use and unmanaged Internet surfing. Employees today are using smartphones to transmit ...

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