The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Tips, Techniques, and Tactics

Here is a quick list of some of the techniques mentioned in this chapter, and some that weren’t addressed:

• Don’t flood or stuff keywords with words not found in your pages’ content even though Google doesn’t look at it. Other search engines may.
• Don’t bury or cloak text with the same color as the background or in margins.
• Don’t participate in link farms.
• Don’t use redirects, URLs, or web addresses that don’t have pages, but only redirect the browser to another page unless you use a 301 redirect to permanently direct traffic to another site. You also need to make sure you redirect your www.domain.com to domain.com—search engines see www and your domain.com as two separate sites. A permanent redirect on the www is a must. A quick call to your domain registrar can help you determine if this is set up correctly.
• Do have at least 25 reputable external links back to your site from other reputable and related content sites—it’s a good start. Much more are required today to get significant SERP ranking movement. Remember, they must link from other high-traffic or high-impact sites within your industry.
• Do use vortals or Vertical Web Portal, directories (hubs), and blogs for link backs. See Chapter 4, The World of Web Pages, or search Google for more information.
• Do integrate a blog into your website and add content to it regularly.
• Do rearrange your keywords to create keyword phrases.
• Do be sure that the keywords in your metas match your page content.