The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Tips, Techniques, and Tactics

To get started on your own SEM campaign, take the following steps:

Go to www.theSocialMediaBible.com

and download your Key Word macro.

• Use the macro to determine your most important keywords.
• Use the keyword finder in Google or Yahoo! to gauge what others are paying for the keywords that you have selected.
• Determine how much of an initial budget you are willing to spend on each of your keyword campaigns.
• Consider two- and three-word keyword phrases, because they are often less expensive and significantly more specific—and can return more effective results.

The ROI of Social Media

Turning a Fun Hobby into an Internet Business

Background

Paul Petty, the creator of rcFoamFighters, dreamt of a way to escape the average everyday work routine. During a scheduled business conference in Miami, Paul attended a presentation by Lon Safko. The presentation and casual talks with Lon inspired Paul to try to turn his hobby of RC Airplanes into a part-time side business, with an eventual goal to free himself from the everyday cubicle work environment. rcFoamFighters was created on January 1, 2009.

Strategy

Paul’s strategy was to harness the power of social media to promote his new idea and spread word of his business, rcFoamFighters, across the globe. By using all the available free advertising through social media, there would be no substantial start-up costs. ...