Understand the Terms
If you want to be successful at integrating blogging into your existing marketing strategy, you need to understand the jargon of the genre. Get familiar with terms such as: posting, publishing, RSS feeds (Chapter 17—RSS—Really Simple Syndication Made Simple), tags, and so on. The more you become familiar with these terms, the better you’ll understand how to take full advantage of all of the benefits of blogging.
Identify Your Tools
You will need to decide where your blog is going to reside. You can use other people’s platforms to base your blog on because they’re free and easy to use, but you don’t get SEO (search engine optimization) advantages. I discuss more about this further on. Choose an easy-to-use platform such as WordPress and have it installed on your root directory directly on your website. WordPress is free. It’s open source, so many developers are working on it from around the world, there are more widgets and plug-ins (which give it additional capabilities), and it takes about 15 minutes to download from WordPress.org, and ftp upload it to your website. Whatever ISP or web hosting service you use, such as GoDaddy or BlueHost, they will do it for you while you are on their tech support phone line.
Identify Your Content
If you want to be successful at blogging, the first thing you must have is a strong What’s in It For Me angle, or WIIFM, or you can add, IDKT (I Didn’t Know That). You’ve heard me preaching about this throughout this bible. So now ...