The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Integrate Existing Conventional and New Digital

I have been talking so far about integrating the two technologies: conventional media and social media into different demographic groups. Now I need you to take it one step further by integrating each of them into each other.

This is the subject of my newest book, FUSE! Fusion Media Marketing.

Here are some examples:

• Place all of your major social network links on your stationery, your sales literature, and your business cards. Use the little chicklets (small avatar-type icons that represent those companies).
• Put your Twitter account on your business card. If you want people to follow you, you have to tell them how. A few years ago, if you wanted people to call you, you made it easy for them. Do the same thing with social media.
• Create a social media interactive e-mail signature. Put all of your social media addresses in your e-mail signature. Or, if you think that looks too cluttered, put all of them in your Google profile and put the link to your Google profile in your e-mail signature. I am surprised (shocked) at how many people still don’t use an e-mail signature, let alone include their social addresses. Are you trying to keep them a secret?
• This is one where I get everybody, is your web address on your return mailing label? Why not? The post office doesn’t care. They ignore it. Do name, street, city, state, zip, and URL. Put your web address everywhere.
• Is your Twitter web address in all of your print advertising?
• Is your blog ...