The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Putting the Pedal to the Metal!

Keep your enthusiasm. Don’t give up. Stay current on the technology by setting some time aside each week and looking around on the web. Read some of Tech News World’s articles. Renay San Miguel writes some great stories on all of the cutting edge technologies. Look at theSocialMediaBible.com,

and my ExtremeDigitalMarketing.com

for how-to videos on everything I discussed here in this book.

The most important element of a Five-Step Social Media Success Plan is Commitment!

The ROI of Social Media

Increasing Attendance and Revenue to Peabody Rooftop Parties

Background

We needed to increase our attendance and revenue for a series of 16 hotel rooftop parties lasting from April to July. We also wanted to target a younger demographic. Social media was a cost-effective way to promote all the parties in a short amount of time. Because our target audience had begun to adopt the technology, social media provided an efficient channel for us to tap the market.

Strategy

Visibility on the social networks of our target audience was our main focus. We created episodic content to gradually grow our audience week by week. Our two platforms were Facebook and Twitter. Facebook served as more of a weekly publication of invitations, party information, photos, and ...