LivingSocial – Getting Social in B2B
Social Initiatives that Grow Engagement and Build Thought Leadership Agendas with B2B Audiences
Understanding the social media needs of your target audience is key to developing truly engaging campaigns. LivingSocial is an example of an organization using interactive social media methodologies to build relationships with business customers.
By shifting their focus from growth of their social media communities, to more specific engagement campaigns, centred on the needs of LivingSocial's customers in the local business community, the organization has demonstrated its commitment to extending wide-ranging business support to their local businesses partners across the UK and Ireland with business advice, social media support and case studies of same-sector business success stories.