Index

    • Active Audience
    • Adobe Flash Video
    • Alston, David
    • Altimeter Group
    • Android
    • Apple iPhone
    • Applebee
    • arguments for social media
    • ARM
    • audience, defining
    • Audience Engagement
    • automotive industry
    • awareness metric
    • B2B brands
    • B2C brands
    • BBC
    • benchmarking
      • creating
    • Billboard
    • bitly links
    • Blackberry
    • blogs
      • analytics
      • getting started
      • measurement
      • reason for using
      • value of leads
    • Bluehost
    • Boon, Vincent
    • brand awareness
    • brand exposure
    • Brandignity
    • Brandwatch
    • BRAVEday Insurance case study
      • example
      • external measurement
      • lessons learned
      • measurement method
      • ROI measurement
      • social media strategy
    • Buffer
    • Bulmers
      • #BEGINWITHABULMERS campaign
    • Buzzcapture
    • BuzzFeed
    • CareerBuilder.com
    • Carhoots.com
    • CBS
    • Cisco
      • action-based conversations (ABCs)
      • calculating ROI
      • costs
      • net cash flows
    • Cisco Interactive Services Manager
    • Cisco Live
    • community support
    • competition
    • Content Marketing Institute
    • Conversation Reach
    • cost
      • of high-level analytics
      • of measurement
      • of recruitment
      • of return
      • of social media
      • supplier
    • customer loyalty
    • customer relations, improving
    • data, decision based on
    • decision making
    • definition of Return on Investment (ROI)
    • Developer Network
    • Dr. Dre™: Beats™ case study
      • #showyourcolor campaign
      • example
      • lessons learned
      • results
      • social media strategy
      • solution
      • success factors
    • DreamHost
    • edocr
    • Electrolux
    • email
    • empathy
    • engagement
    • Evernote
    • Facebook
      • Ad Level Reporting
      • Ad Management
      • Advanced Options
      • advertising
      • App Engagement
      • App Installs
      • Building an Audience
      • content
      • Conversions
      • Cost Per ...

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