2Measure ROI by Platform

Facebook

Facebook states that they are the gateway to your customers. With over one billion people “liking” and leaving comments, on average, 3.2 billion times every day, they believe that their coverage will give your brand access to conversations taking place between friends, which will ultimately result in brand recommendation and become the start of the sales funnel.

What Is the Purpose of Facebook?

Facebook's origins are well documented, not least through the Hollywood film, The Social Network. Facebook came to life on the Harvard University campus in the US in 2004, when student, Mark Zuckerberg, launched the site to allow Harvard students to be as well-connected online as they were in real life. Facebook quickly filtered out to other Ivy League ...

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