Chapter 5
POWER OF INTEGRATION
The entire organization needs to rediscover itself
In SHORT
- Why it’s important to create both internal and external engagement.
- How different departments think of social media.
- What Generation C has to do with your social media success.
Overview
In this chapter Simon Young, Partner at New Zealand based engagement consultancy sy-ENGAGE (http://sy-engage.com/), which has worked alongside global clients such as Fonterra and Air New Zealand, explains how we all view social media through the lens of our professional training and background. This is great, and it’s also a problem. Social media has the potential to transform organizations into powerhouses of collaboration and creativity. But it won’t, unless we reorganize for social media. We need to get over ourselves and our experience, and start to learn the new skills of knowing what we don’t know.
“To a hammer, everything looks like a nail.”
That saying sums up the attitude many of us take towards social media. We see it through the lens of our professional background. For marketers, social media is a marketing tool. For HR people, social media is an internal communications tool. For IT people, social media is usually an irritant!
The truth is, social media is all those things and more. The challenge lies in bringing all the possibilities together and realizing their potential.
Why I Care about This Topic
I always used to think being unqualified disqualified me. I was a self-trained radio copywriter ...
