Chapter 14
DELL
The Author
Stuart is Communications Director for Dell. He has worked for the company since November 2007 and is responsible for the company’s Public Relations and Corporate Communications across EMEA, LATAM and Canada.
The Company
For more than 25 years, Dell has played a critical role in transforming computing, enabling more affordable and more pervasive access to technology worldwide. Today, the computer industry is at a critical inflection point that will redefine the types of products and services customers demand from their technology providers. Dell is addressing this industry change, listening to customers and using that insight to create innovative technology solutions that help them succeed. Dell has annual revenues of over $60 billion and approximately 100,000 employees across 180 countries.
Our Social Media Strategy
Word of mouth can be the best publicity. It can also be the worst. Millions of voices across the social media landscape go unheard and unanswered every day. The challenge facing brands is how to actively listen to those conversations, learn from them and then engage.
There is an average of 25,000 conversations online everyday about Dell. This makes Dell one of the most talked about brands on the social web. These conversations span everything from an opinion or suggestion on a product ...
