Chapter 18

ROYAL PHILIPS ELECTRONICS

Hans Notenboom, Global Director B2B Online

The Author

Hans has over 20 years of experience in online marketing, new media and IT. He worked for many big brands developing online experiences and building communities. Hans is now globally responsible for social media, online marketing, CRM and internet analytics for Philips B2B businesses.

Twitter: @hansnotenboom

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The Company

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”.

Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare.

Our Social Media Strategy

The objective of our B2B social media strategy is to connect and drive ...

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