7  Self-Enhancing, Organizational Behaviour and ChangeSelf-Enhancing

A First Short Story of Understanding and Change

Human beings strive for internal consistency in order to function mentally in the real world. Cognitive dissonance is a form of mental discomfort or psychological stress that is experienced by a human being who simultaneously holds two or more contradictory beliefs, ideas, convictions or values. The discomfort or stress that results from the internal inconsistency motivates people to reduce the cognitive dissonance. By fulfilling the need to protect self-integrity in the face of threat, self-affirmations can enable people to deal with threatening events and information without resorting to defensive biases. People seek to maintain ...

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