Skip to Main Content
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
book

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

by Traci Browne
June 2012
Intermediate to advanced content levelIntermediate to advanced
320 pages
9h 25m
English
Que
Content preview from The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

19. How to Create a Winning Sponsorship

A well-crafted sponsorship has the attendees’ needs front and center. If it adds value to the attendees’ experience, it naturally will add value to the event, making it appealing to the show organizer. If it adds value to the attendees’ experience, it creates a lasting and positive reaction to your brand. But that is just the start. The sponsorship also needs to align with your company’s overall objectives as well as your marketing objectives.

If you run off and create something that is completely out of the ordinary for your company, you cannot integrate it into your other marketing and communication efforts. By creating a sponsorship that adds to what you already do, you can save money and resources. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

Kathy Kingston
Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition

Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition

Stuart L. Hart - Johnson Graduate School of Management Cornell University
Internet Marketing Start-to-Finish

Internet Marketing Start-to-Finish

Catherine Buerkle, Dunrie Greiling, Catherine Juon

Publisher Resources

ISBN: 9780132918022Purchase book